PROPRIETARY RESEARCH
The Creator Rosetta Stone
A research collaboration with The Harris Poll that creates a shared language for growth in the creator economy. It reveals gaps between how brands and creators define success and gives companies a framework to evaluate ROI and scale programs.
Apples to Apples
Apples to Apples is a standardized B2B framework and searchable database that compares creator economy companies on real capabilities, not hype. It is structured across four core areas: Discovery and Targeting, Publishing and Management, Measurement and Optimization, and Data Ownership. The framework helps brands, agencies, and investors evaluate solutions on equal terms and make smarter decisions faster. Developed in partnership with East Wind Advisors and Creator Playground.
How Creators Really Feel About Artificial Intelligence
A research collaboration between Creator Now and Creator Vision, this study surveyed over 2,200 creators to understand how AI is reshaping creativity, content production, and brand partnerships. The findings reveal a creator community that’s cautiously optimistic—using AI to boost speed and quality, yet concerned about ethics, value, and training gaps. It offers brands and platforms insight into how creators are actually adopting AI.
Reaching the Unreachables
A global study on shifting media trust, revealing how audiences are leaving traditional publishers and platforms for creators they find more authentic and relatable. It shows why brands must partner with creators to stay visible, credible, and culturally relevant.
