CASE STUDIES

Helped reposition the global creator intelligence platform, aligning its data capabilities with CMO growth priorities. Supported go-to-market execution and trained internal teams to deliver a consistent narrative across brand, client communications, PR, and organizational design.

Built and executed a refreshed brand strategy and positioning, including a hero product relaunch.

Brought a media leader into the creator economy by translating its scale and targeting strengths into creator-led product solutions.

Featured speaker and Advisor on creator economy programming strategy, including identifying speakers, content topics, and partners

Advised leading private equity firm on creator economy investment opportunities.

Developed brand positioning and strategy for the agency’s creator economy practice, an “agency within the agency” to deliver creator activations on behalf of clients.

Created a brand positioning and communication strategy that clarified the company’s role in the YouTube ecosystem and established a differentiated, strategic message for clients.