MEDIA
SPEAKING
Andre Agassi and Bobby Turner on Scaling Change
Jamie Gutfreund moderated a conversation with tennis champion Andre Agassi and investor Bobby Turner on their creation of the Turner-Agassi Charter School Facilities Fund. The discussion explored how their partnership developed 79 schools serving more than 41,000 students while generating strong returns for investors, highlighting innovative approaches to solving America’s education challenges.
Summit Series 2018
Ilona Maher Interview
Olympic champion, professional rugby player, and Maybelline spokesperson Ilona Maher joined Jamie Gutfreund at Cannes Lions’ Sport Beach for the session “You Can’t Fake Brand Love: The Secret to Creator Partnerships That Win.” The discussion focused on building authentic creator partnerships based on genuine belief rather than reach alone.
Cannes Lions 2025
Jamie Gutfreund
At Marketo’s annual global gathering of 10,000 marketers in Las Vegas, Jamie Gutfreund delivered a keynote on Generation Z. She outlined how Gen Z has become a proxy for all consumers, stressing that trust is the new currency and that brands must meet this generation’s higher expectations for values, marketing, and performance.
Marketing Nation Summit 2018
Realism and Idealism: Understanding Gen Z
In 2015, Jamie Gutfreund created a short film for the Future of StoryTelling (FOST) conference titled Realism vs. Idealism.” it explored how Gen Z was coming of age without the promise of happy endings and the desire for realistic messages. The film predicted the rise of creators who would shape culture through their passions and build influence from the ground up long before the creator economy took hold.
Future of Storytelling 2015
Regular contributor to Forbes, writing about the business of the creator economy for C-suite executives. Coverage includes creator commerce, media innovation, FAST/CTV, and the systems reshaping how brands invest in creators.
Jamie Gutfreund has written insight-driven pieces for Fast Company that unpack the creator economy and its broader cultural impact. Her work explores the beliefs, behaviors, and motivations shaping how people create, consume, and connect - offering business leaders a clear view of the forces driving modern culture.
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Blame Blue’s Clues: The power of audience participation
In a world where audiences demand to be more than just spectators, marketers who understand participation and build for it are shaping the future.
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A wake-up call: Why bank robber Willie Sutton may have important lessons for modern media executives
Creator-generated content is where the audience is, making it impossible for modern media and marketing leaders to ignore.
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Everybody’s talking about the creator economy, but few are doing it right
The creator economy isn’t a quick tactic. It’s a strategic, long-term approach built on collaboration, trust, and community insight.
EVERYTHING IS BETTER WITH CREATORS
Produced one of the earliest creator economy podcasts for marketers, featuring conversations with C-suite executives, technology innovators, creators, and thought leaders on the future of influence and commerce.