We bridge the gap between the promise and the practice of the creator economy.
INDUSTRY SHIFT
From TV to TikTok
Budgets are moving from TV to TikTok, but few brands have the strategy, systems, or partners to make those investments work at enterprise scale. That’s where we come in.
OUTCOME
The Infrastructure of Influence
We serve as hands-on partners, applying both strategic and operational expertise to make creator marketing a driver of business growth.
What we bring:
C-suite expertise to align programs with business and brand goals
Industry depth to navigate platforms, creators, and commerce partners
Hands-on execution to ensure strategies are implemented and impact is delivered
OUR SYSTEM
From Boardroom to Execution
Boardroom Strategy
Build and deliver enterprise growth plans for creator programs, aligned with brand positioning and company objectives.
System Design
Design and scale the structures and processes that make creator marketing effective across markets and teams.
Partner Guidance
Guide and support the selection of technology, creative, and commerce partners with independent expertise focused on outcomes.
AI Readiness
Prepare and structure your data so it is usable by AI, enabling predictive analytics, smarter forecasting, and faster decision-making.
Operational Guidance
Drive execution by working with internal teams and external partners. We ensure programs are activated correctly, KPIs are tracked, and performance meets agreed success metrics.
OUR PHILOSOPHY
Think Like a Creator
Help your team adopt a creator mindset to spark innovation and growth.
Independent Guidance
Provide clear expertise rooted in C-suite experience, ensuring decisions serve your goals and not vendor agendas.
Maximize Investments
Convert creator activity into sustainable business value by making every dollar accountable.
About Jamie
Jamie Gutfreund is a recognized authority on the creator economy with senior leadership and C-suite experience across Fortune 500 companies, start-ups, and global agencies. She is known for translating the intersection of marketing, technology, and the creator economy into enterprise growth.
She currently serves as co-chair of the IAB Creator Economy Board, is an advisor to the Cannes Lions International Festival of Creativity, and writes for Forbes on the business of creators. She has also advised creator-economy start-ups and served on the board of Tubular Labs, a leader in social video measurement.
Jamie’s career includes executive roles at Microsoft, Expedia, WPP, Hasbro, and CAA. She has developed influential research and frameworks that help marketers maximize creator investments, including the Creator Rosetta Stone with The Harris Poll and Apples to Apples, a benchmarking framework for investors and brands.
Her work has been recognized by Campaign’s 40 Over 40, Forbes’ 50 Most Entrepreneurial CMOs, and Elle Magazine’s Women to Watch. She is a frequent keynote speaker at SXSW, CES, Dreamforce, Google, Milken Institute, and Cannes Lions.
Today, Jamie leads Creator Vision, a consultancy that helps brands, investors, and technology companies design strategies for the new era of creator marketing.